October 20th 2015 in General News

5 Signs Your Company Might Need A New Logo

First of all, let us preface this post with the disclosure that Bad Rabbit Creative is in the business of, among many of our other creative services, designing new logos for companies.  So it should come as no surprise that we would be behind a list of reasons you should consider when deciding on whether or not your company might be in line for a new logo.  That said, these signs can also be used to help validate why your logo is just fine.  Remember, it is YOUR company, YOUR logo and YOUR decision.  If you are happy with how your logo represents you and your business, then by all means, you should spend your available time and resources building your brand around it (something else we’re pretty good at helping companies with).

For those who feel one or more of the following signs are reason enough to consider a new design, we hope you’ll take a moment to view some examples of our work and afford us the opportunity to discuss our process and prices for designing your new logo with you by contacting a representative through this site or by calling us directly at 407.493.8522.

#1.  Your logo doesn’t display well in today’s modern media.

Just because your logo of 15 years might have looked good on a banner hanging in centerfield at your sons Little League ballpark or in a traditional quarter page ad in your local Yellow Pages, doesn’t mean it’s optimized to work well on your website or on social media sites such as Facebook or Twitter.  Dave Crigger, Creative Director with Bad Rabbit Creative explains; “Today’s small businesses need to be more creative and diverse in how they promote themselves.  Their logo needs to translate just as well in today’s digital environment as it did in the environments they were intended for back when they were created.”

When trying to decide if your logo is ‘modern media friendly’, business owners should be asking themselves the following questions.  Can the logo be sized up or down and still be readable?  Does it look good in black and white?  Can you derive an icon from it?  Does it make an appealing button for a mobile app?  If the answer to any of these questions is no, it may be time for a new logo design.

#2.  Your logo doesn’t represent your current business.
Over time, businesses evolve. It’s not uncommon for entrepreneurs to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time to rebrand.  A logo needs to capture the essence of what your business is today as well as the direction it is headed.

#3.  Your logo was a do-it-yourself project.
If you created your logo or had a friend of family member create it, it may be time for a professional to step in.  Thanks to the huge successes of forward thinking companies like Apple, consumers have increased their expectations of how a company, product or its brand design should look and it is impacting their buying choices so much more today then it ever has.  Simply put, if customers or clients aren’t complimenting you on your logo, it probably needs to be redesigned.

#4.  Your logo isn’t as appealing as your competition’s. 

Don’t underestimate the impact of a good design.  Take the time to review what your competition is or isn’t doing across the different social media platforms and decide if their logo and how they’re using it might be more appealing to potential customers.  Not really sure how?  Try comparing your social media following to your competitors’.  If they have more fans and followers, it may be a real indication of the attention their logo and its flexible design has over yours.

#5.  Your logo is too complex. 
There has been a growing trend towards the simplification of a logos’ design.  Busy imagery, gradients and drop shadows used to be popular in logos, but these techniques are difficult to translate across some of the more modern mediums and are starting to look dated against cleaner, more pronounced options.  Instead, choose a more simple logo direction, one that utilizes no more then two-to-three colors and is less cluttered, reading better in a variety of sizes.  If possible, lean towards a flat matte look.  One indicator that your logo is simple and effective is if it can be used in a transparent form as a background and still be recognizable.


[Click on the images below to get a closer look at some of our more recent logo designs.]

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Article written by Bad Rabbit

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