The Challenge

Create a low cost campaign that consisted of a series of :30 promotional television spots for SportsTime Ohio and their Rivalry Week block of programming.

The Solution

In an effort to keep the costs down, we decided to shoot this entire series of creative spots in our break room. The series consisted of workers (us) enjoying their morning coffee while showing support for their favorite pro and college sports teams through the use of their coffee cups. With no copy (only simple props), we introduce our viewers to how far some just might go in protecting their team's good name during RIVALRY WEEK.

The Result

The Client's Thoughts

These simple, yet conceptually brilliant spots were amazing. The campaign was a huge success in promotion of our rivalry week programming and the spots garnered local, district and national awards for their creativity. Amazing work guys.
Mike Roche - Sports Time Ohio